[K-Mom Story] How I Love J Became the Favorite Kids' Brand of Korean Moms

From Seoul, with Love: The Special Story of I Love J's Beginning

Hello, wonderful moms of Manila! Welcome to the official blog of I Love J Philippines.

At 'I Love J,' we believe a piece of clothing is more than just fabric; it’s a promise. Our story began in 2010 with a simple wish from a Korean mother: "That the clothes our child wears every day are the safest, most comfortable, and the most stylish."

For clothes designed for children, beauty alone is not enough. They must never restrict a child's skin or movement as they play, sleep, and grow throughout the day. Under this founding principle, I Love J quickly grew to become the 'Premium Korean Kids Wear that Moms Trust Most.'